Radio Commercial FAQs -- Audio Grafics

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Some Facts about Radio Commercials
If radio is the theater of the mind, then television is the theater of the mindless.
On which would you prefer to do your advertising?

1. Why Advertise on Radio?
Because radio is an effective tool to easily reach thousands in an extremely cost efficient manner. In three words, RADIO ADVERTISING WORKS.

2. Isn't it expensive to advertise on radio?
Radio commercials are far less expensive to produce and far less expensive to air than television commercials, and typically cheaper and more effective than print media (e.g., newspapers). Because of its cost effectiveness, many clients chose to have several commercials produced with each targeting a different demographic group or promoting a different point.

3. Don't you have to pay a recording studio by the hour when they produce a commercial?
With many studios, if not most, that is true. At Audio Grafics, we'll tell you how much your commercial will cost before we produce it for you and if there is something you don't like in the finished product, we'll change it and we won't charge you studio overtime.

4. What about voice talents and writers...Aren't they real expensive?
Often the price a client pays for a writer, announcer or voice talent is overly inflated because the talent belongs to a union. Unions dictate that the union members be paid a residual--basically, they have to be paid for every single airing of the commercial. Audio Grafics operates under the philosophy that we need only to be paid one time for any service we provide to a client only once. In other words, if we produce a radio commercial for you, we expect that you will pay us for it. We don't think you should continue to pay us for the same commercial if you want to use it again next month, next year or next millenium. When we produce a commercial for you and you pay us for it, its yours--you own it--you don't rent or lease it from us. If you feel the need to pay us again, let us know and we'll gladly create a new commercial for you !

5. So why should I use Audio Grafics to create my commercial(s)?

We'll do the work for you, including: writing, recording, producing and post-producing your commerical. All you have to do is bring it to the station(s) you buy ad time on.
Our state of the art digital studio will give you that polished professional radio image
Our voices aren't the same ones doing commercials for your competition and every other business in your community (which is what happens when you let radio stations produce your commercials)
Our extremely competative rates will help you stretch your advertising budget and we'll also offer you a discount if you purchase more than one commercial from us

We believe that if you give us a chance to sell you on radio advertsing, then we can sell you radio.
For more information, contact us:
phone: (504) 885-3535
e-mail: Commercials@AudioGrafics.com
write: Audio Grafics
P.O. Box 1611
Metairie, LA 70004

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